Updates
7/07 Question the norm
An alternative strategy to endear Samsonite RED with propsective buyers.
7/05 Future Trends
Find out the trends that Samsonite can hop on.
6/30 Valuation
How much is Samsonite brand worth in Singapore?
6/20 Survey Report
What do travelers in Singapore look for when buying travel luggage? How many travelers would own a Samsonite? No need to ponder, just check the report.
6/10 Interviews
Find out what Samsonite users think of thier beloved brand?
6/05 Brand Identity
Learn how Samsonite communicated with a consistent message.
6/04 Brand Positioning
Does Samsonite has any chance to survice in this highly competitive world?
5/19 The story so far ...
A breif overview of Samsonite's century long journey!
PERFORMANCE
Samsonite’s popularity is no surprise as Samsonite is one of the widely acknowledged luggage brands and a global leader in travel luggage.
COMPETITORS
Who are Samsonite's main competitors? Can Samsonite withstand the onslaught of major players in the highly competitive environment? Does Samsonite RED compete with other lifestyle offerings? So many questions even for free lancers like us. I am sure Samsonite would have much bigger set to answer. Keeping these questions aside, check out who are Samsonite's major competitors and how successful Samsonite is in retaining its market leadership position.
HISTORY
Founded in 1910 by Jesse Shwayder, Samsonite has a rich history, spanning more than 100 years, that stands testimony to its market leading position in travel luggage segment.
Samsonite has never wavered beyond its stated mission to create and innovate products that travelers globally admire. The company always ensures its products withstand extreme abuse and remain extremely durable.
Life's a Journey
SURVEY
Doing the first consumer survey is not easy says our Team Captain. He has to attend a branding survey for a consumer electronics gaint to understand how marketers design such survey. At the end of the exercise, we have a survey that mimics what professionals do in their real life and personalizes each question to the respondent. The survey is probably the one task everyone really enjoyed and felt content. Results indeed did not disappoint us.
